CooperSurgical

CooperSurgical, a leader in fertility and women's health, provides innovative solutions to advance the health of women, babies, and families around the world. The company’s extensive portfolio encompasses more than 600 products across 50 brands, operating in over 100 countries.

Moontide embraced the challenge of translating this intricate brand architecture into an insights-based, comprehensive UX refresh of the company's digital hub. The enhanced website offers logical access points for providers, patients, and job seekers, while also providing intuitive pathways to a wide array of brands, products, and services. It’s not just a triumph of “finding what you need quickly,” but it’s also a scalable solution that allows the company to seamlessly integrate new brands in the ever-evolving health landscape.