Enerra

Sad fact: Less than 10% of all plastic waste actually gets recycled. Now imagine a world 100% free of the scourge of plastic waste. That’s the transformative vision of the engineering wizards behind Enerra, whose revolutionary technology reverse-engineers any and all plastic into high-octane, low-sulfur gasoline, fuel additives, even jet fuel.

Even a world-changing vision needs a brand strategy and clear-eyed marketing partner. Moontide joined forces with Enerra on the ground floor to set a course toward realizing the company’s lofty ambition, starting with a five-year marketing roadmap. Moontide then launched a web platform, B2B presentations, a brand film, and social media to carry the master message to the world, while laying groundwork for a pipeline of subrands primed for future rollout.