PetSpace

Toss out any old notion of pet-adoption centers as scary depressing places filled with sad-eyed animals. PetSpace is the opposite—an upbeat spin on the old pet shelter model. It’s a modern, happy place, inviting for pets and potential adopters alike, and gorgeously situated near the beach in LA’s Playa Vista area. Every pet here finds a home. It’s also a dog training center, kids’ day camp, and a place to buy thoughtful pet gifts and goodies.

The nonprofit’s pet-placing operation is endowed by animal-loving philanthropist Wallis Annnenberg, but the marketing side needed help getting the word out to LA-area families and beyond. They came to Moontide for a thoughtful media plan and reenergized creative. We applied efficient, programmatic direction to their media, revamped their digital creative to make it richer and more effective, and energized new levels of engagement on social media. Which is adspeak for making a lot of pets and families very happy.