The Baylands

The Baylands is poised to represent a new paradigm for urban living. Truly a city of the future. A zero-carbon development, largest and most ambitious of its kind in the world. A place where work, leisure, transportation, and community are all harmoniously integrated without compromising environmental values.

As agency of record, Moontide's from-the-ground-up strategy is designed to guide the early stages of development and evolve as work progresses over time. Drawing on insights from a custom-designed, localized focus group, we executed a naming review, brand and visual identity, lead-generating website, brochure, and messaging that could spark excitement around The Baylands’ revolutionary vision. Adding to the buzz: a documentary brand film that portrays this city of the future. Underlying every word, image, and the development itself: an understanding that The Baylands is primarily and ultimately about genuine human connection.