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The Baylands

The Baylands is poised to represent a new paradigm for urban living. Truly a city of the future. A zero-carbon development, largest and most ambitious of its kind in the world. A place where work, leisure, transportation, and community are all harmoniously integrated without compromising environmental values.

As agency of record, Moontide's from-the-ground-up strategy is designed to guide the early stages of development and evolve as work progresses over time. Drawing on insights from a custom-designed, localized focus group, we executed a naming review, brand and visual identity, lead-generating website, brochure, and messaging that could spark excitement around The Baylands’ revolutionary vision. Adding to the buzz: a documentary brand film that portrays this city of the future. Underlying every word, image, and the development itself: an understanding that The Baylands is primarily and ultimately about genuine human connection.
AAA Club Alliance
Liquid IV
Hyland’s Naturals
Celaya Tequila
SPKN Media
FIDO Alliance
Vive Organic

Los Angeles

200 N Pacific Coast Highway, Suite 110 El Segundo, CA 90245 310.376.7800


3535 Peachtree Rd, Suite 1010 Atlanta, GA 30326 404.381.8905


2801 Hennepin Avenue South #271 Minneapolis, MN 55408

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