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The Baylands

The Baylands is poised to represent a new paradigm for urban living. Truly a city of the future. A zero-carbon development, largest and most ambitious of its kind in the world. A place where work, leisure, transportation, and community are all harmoniously integrated without compromising environmental values.

As agency of record, Moontide's from-the-ground-up strategy is designed to guide the early stages of development and evolve as work progresses over time. Drawing on insights from a custom-designed, localized focus group, we executed a naming review, brand and visual identity, lead-generating website, brochure, and messaging that could spark excitement around The Baylands’ revolutionary vision. Adding to the buzz: a documentary brand film that portrays this city of the future. Underlying every word, image, and the development itself: an understanding that The Baylands is primarily and ultimately about genuine human connection.


thebaylands.com
Vive Organic
Liquid IV
Hyland’s Naturals
AAA Club Alliance
Celaya Tequila
HydraFacial
FIDO Alliance
SPKN Media

Los Angeles

200 N Pacific Coast Highway, Suite 110 El Segundo, CA 90245 310.376.7800

Atlanta

3535 Peachtree Rd, Suite 1010 Atlanta, GA 30326 404.381.8905

Minneapolis

2801 Hennepin Avenue South #271 Minneapolis, MN 55408

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