AAA Club Alliance

Even deeply established companies can see the benefit of changing their game. ACA is the third largest set of clubs in the national AAA federation, serving more than 6 million members in the Midwest and Mid-Atlantic states. They’ve long counted on Moontide for target research, competitive spending, media planning, and buying. But not content to run on cruise control, AAA was looking for a roadmap to the future.

Moontide is bringing a startup mentality to the brand—biz dev for a long-established biz—by helping them integrate their multiple lines of business. The club’s strictly siloed lines—insurance, financial services, travel, car care, etc.— will function as one, each using its assets to support the whole. It’s all data-driven, of course. As media agency of record across all lines, we’re guiding the new effort through fresh research, strategy, planning, buying, reporting, and analytics.