Iconic SoCal Diner Serves up a Fresh Flavor

For over 75 years, NORMS Restaurants has served up tasty dishes, family-friendly vibes, and exceptional value across Southern California. But with big plans to expand into new markets and neighboring states, NORMS was ready to welcome a new generation and a modern flavor.

Where Life Happens

We started with the debut of Norma, a fresh take on the classic, motherly server archetype that embodied the neighborhood camaraderie and welcoming spirit NORMS was famous for and added a bicultural relevancy.

Norma effortlessly connected with the brand’s Hispanic and general market and brought life to the tagline, “Where Life Happens.”

Flipping Perceptions

We flipped National Pancake Day into National Hotcake Day — and an opportunity to introduce to new people to NORMS 75-year-old OG hotcake recipe! We also took on the competition in a social media showdown of Hotcakes vs. Pancakes, and asked fans to show their true colors and pick a side.

NORMS HotcakeDay Poster scaled
NORMS NHD Poster 2
Hotcake Press
NORMS NHD Poster 3

Our Influencer Era

Tapping into influencer culture and local events, we hosted a Taylor Swift lookalike party during the LA leg of her Eras Tour, encouraging fans to join us to fuel up before the show and possibly win tickets! It was an “Enchanted” night that significantly boosted brand engagement, social followers, and our friendship bracelet collection.

Taylor Swift Phones
Taylor Swift Instagram scaled

Appetizing Social

From promotions to partnerships to UGC and beyond, we plan and execute NORMS social content across TikTok, Instagram, and Facebook, giving the brand an authentic, dynamic presence online and continually bringing new diners to the table.

Brand Revamp

We didn’t stop there. We brought the refreshed NORMS brand to life across all touchpoints, including commemorative 75th Anniversary branding, traffic-stopping truck graphics, in-store signage, menu design, loyalty app and website updates, and so much more.

75th Mugs
NOM NOM Billboard
Truck Graphics scaled