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NORMS, the iconic Southern California diner with a nearly 75-year legacy chose to work with Moontide as their agency of record for media and advertising as they look ahead to a new era of growth and innovation. Together with NORMS, the partnership will bring to market new menu innovation, merchandise, promotions, advanced restaurant technology and guest experience upgrades. In the increasingly competitive family dining industry, NORMS’ omni-cultural appeal will help it continue to grow beyond its 22 locations into Las Vegas and more in 2024.

As the place “Where Life Happens,” Moontide concepted and launched Norma: the charismatic bicultural and bilingual face of NORMS who embodies the warmth and familiarity for which every NORMS Restaurant is already known. This campaign celebrates the special moments that occur within the restaurant's walls – whether it's the laughter of late-night gatherings, the joy of “compadres” getting together for their monthly date, the anticipation of a quinceañera, or the uniting of local community groups. Norma draws inspiration from NORMS Restaurants' tapestry of offerings from delicious diner favorites to its nostalgic Googie architectural design. At its core, Norma embodies the restaurant's deep-rooted connections within each community it serves, underlined by its long-standing tagline. #wherelifehappens
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