Celaya Tequila

Think of Celaya Tequila as a 150-year-old start-up. The premium, small-batch spirit is woven deeply into the fabric of the Celaya family and their multigenerational roots in Sonora, Mexico. But its present-day face is that of brothers Ryan and Matt Kalil, both of them prominent ex-NFL stars as well as family scions. Which means, in short: stories to tell.

As the full-service agency for creative and media, Moontide has already become part of the Celaya family. We’ve developed a full-on brand strategy focused on sipworthy storytelling that portrays the tequila as an experience of family, of roots, of brotherhood. It comes through on the website, which features a playful family journal, and in story-rich social media, all informed by deep audience research and targeting.