Liquid I.V.

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Hydration for a Thirsty World

The creators of Liquid I.V. had good news for a thirsty world — a truly breakthrough hydration product that used Cellular Transport Technology to speed up hydration in the body. AKA, feel better faster. When the Los Angeles company needed help guiding their rapid national growth they turned to Moontide to help.

Refreshing Storytelling

To help Liquid I.V. rise above a crowded sector to reach people coast to coast, our multidisciplinary team brought the brand’s mission to life using dynamic storytelling in video, imagery, and editorial pieces.

Satisfying Results

From redesigning the Liquid I.V. website and supporting retail partners to driving social media engagement and showing up at local races and marathons, we built a cohesive brand presence and created a real thirst for the product. Liquid I.V. swiftly expanded to 5,000 stores nationwide with a bolder ecommerce presence — all in the blink of a year. Now that’s refreshing.

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