Hydration for a Thirsty World
The creators of Liquid I.V. had good news for a thirsty world — a truly breakthrough hydration product that used Cellular Transport Technology to speed up hydration in the body. AKA, feel better faster. As a hyper-local LA brand, Liquid I.V. approached Moontide in the early start-up stage looking for a partner to help them scale their thirst-quenching idea into a national brand with retail distribution, a challenge we readily accepted.
Refreshing Storytelling
Our multidisciplinary team dove right in, utilizing our strategic experience, business acumen, and creative talent to bring hydration to water bottles from coast to coast. The powerful combination of a multipronged regional marketing plan, dynamic storytelling, and a focus on active lifestyle content helped build awareness in new markets, and ensure the brand’s mission resonated with the right audiences.
Satisfying Results
From redesigning the Liquid I.V. website and supporting retail partners to driving social media engagement and showing up at local races and marathons, we built a cohesive brand presence and created a real thirst for the revolutionary product. Thanks to Liquid I.V. swiftly expanded to 5,000 stores nationwide with a bolder ecommerce presence and is becoming a both household name and a true contender in the hydration game — all in the blink of a year. Now that’s refreshing.
