Moontide + Veloz’s Electric For All Campaign
Revolutionizing EV Awareness
Moontide + Veloz Electric for All campaign, a multi-platform effort, educated Californians on EV benefits, achieving 135M+ impressions and 76K+ conversions.
The Vision Behind Veloz: Driving Change, One EV at a Time
Veloz isn’t just an organization—it’s the powerhouse behind the nation’s largest and most inventive multi-stakeholder public awareness campaign for electric vehicles. Established in 2017, Veloz brings together a high-powered, diverse board and members from the public and private sectors to advocate for electric vehicle adoption nationwide. Built on the legacy of the California Plug-In Electric Vehicle Collaborative, Veloz is dedicated to educating the public and making electric vehicles accessible to everyone.
A Campaign That Electrified California
In collaboration with Veloz’s creative partner, Superconductor, Moontide spearheaded a 16-month, full-funnel campaign to educate Californians on the benefits of electric vehicles. The mission? To shift perceptions and debunk the myths that have kept EVs off the radar for many consumers.
Breaking Through with a Multi-Platform Strategy
We didn’t just follow the trends—we set them. With 50% of the budget focused on high-impact awareness formats like OOH billboards, gas station video ads, and programmatic CTV, we made sure EVs were front and center in California’s biggest markets.
Challenges Met Head On: Reaching Every Corner of California
As a nonprofit committed to social equity, Veloz tasked us with reaching both Priority and Non-Priority Communities across the state. With equal budget allocations and tailored messaging—including Hispanic language components—we faced the challenge of bridging the educational gap on EVs.
The Results: A Campaign That Shattered Expectations
The “Electric for All” campaign wasn’t just successful—it redefined what’s possible. With over 135 million impressions, 52 million views/listens, and 76k conversions, this campaign did more than just meet its goals—it exceeded them by leaps and bounds.
A brand lift study conducted by Superconductor also found that 70% of the audience was more likely to purchase an EV as a result of the “Electric for All” campaign.
