Influencer Campaign
Influencing Smiles Nationwide
In our latest campaign, we teamed up with nano influencers to showcase just how easy and life-changing InBrace can be. From Olympians to everyday heroes, we brought real people into the spotlight. By utilizing nano influencers in InBrace’s key markets, we were not only able to engage with our audience, but speak to them in formats that resonated, which in turn led us to a 360% increase in website traffic and an unprecedented number of conversions. Now that’s something to smile about.
The Strategy Behind the Smile
When we set out to boost InBrace’s presence in the market, we knew we needed more than just your average campaign. Our approach was hyper-targeted and geo-specific, focusing on key markets where the demand for personalized orthodontic solutions are highest. By strategically partnering with nano influencers in these markets, we didn’t just promote InBrace—we made it personal.
These influencers weren’t just faces on a screen. They were real people with real stories, and we cast them in our brand creative, featuring them in commercials and digital content that spoke directly to their communities. This approach didn’t just build awareness; it fostered trust and credibility, showing potential customers the real-life benefits of InBrace through the eyes of people they already knew and respected.
Influencing Smiles Nationwide
Influencers played a pivotal role in our campaign. We selected them based on a blend of their geographic relevance, engagement rates, and authentic need for the product. These weren’t just one-off partnerships; our influencers became an integral part of the InBrace narrative. By using trackable URLs, we measured success not just in likes and shares but in real, tangible actions—like finding a provider.
The results? A 360% increase in website traffic and the highest conversion rates from any campaign to date. We proved that when you align your brand with voices that resonate, your message doesn’t just get heard—it gets acted on.
Challenges Met, Challenges Overcome
Like any ambitious campaign, we faced our fair share of challenges. From securing the right influencers to navigating platform updates mid-campaign, our team was agile and persistent. Influencer selection wasn’t just about numbers; it was about finding the perfect match in a tight timeframe, often within a single month. And let’s not forget the technical hurdles—integrating new features on Instagram and TikTok required us to think on our feet and adapt quickly.